The Three Terms Every Business Owner Confuses and Why It Costs Them Growth "If you don't understand the difference between a brand, branding, and brand identity, you'll end up investing in design while expecting business transformation." A founder walks into a branding agency and says, "We need branding." The agency does what agencies do. It designs a logo, chooses colours, selects fonts, creates business cards and builds a website. Six months later, the founder is disappoi