That friend, who gets it.
Founders kept telling us the same thing:
"I built something good. Nobody feels how good it is."
That's the problem we solve. Since 2010.
We work with founders who've crossed 5 crores and are building toward 100 people whose product outgrew their brand.
We're small and we like it that way. We handle strategy and design end to end, so you can get back to running the business.
The hands behind the work.
Pepersalt is led by Sunil Prasad — a designer with 18+ years, 500+ projects, and 250+ clients behind him.
He was part of the core team that rebranded Café Coffee Day across 1500+ stores. His work spans brands across three markets:
India - Coffee Day, Spencer's Retail, Vishal Mega Mart, SPAR Hypermarket, Britannia, Cadbury Bournvita, The Serai, Sobha and more.
Canada - Coca-Cola, Mercedes-Benz, Second Cup, Royal Bank of Canada, Go Transit.
Global - OMEN Gaming (HP), Pergo, and international product and packaging programs.
Strategy, identity, packaging, retail, digital. He's done the whole arc — from the first idea to the last store rollout to the digital experience.
That's the experience you get on your project. Not a pitch team that hands you off — the person who's actually done it, sitting across the table.

