Three wellness brands, one sense of calm.
Client
Tramar Global LLC
The Challenge
Tramar Global was launching Relaxology, a premium wellness-bedding brand in New York, alongside two connected sub-brands, Cannabedding and Thymol. The puzzle: give all three a clearly shared DNA while letting each stand on its own. One had to feel like the flagship; the others had to feel related, not identical. And all of it had to read as premium to an international audience.
Industry
Wellness / Premium bedding
Role
Brand strategy
Visual identity
Packaging
Marketing communications
The Solution
We found the thread in nature, a calming leaf motif that runs through all three brands and ties the family together at a glance. From there, colour did the separating: midnight blue for RelaxOlogy's quiet luxury, pale turquoise and soft purple to give Cannabedding and Thymol their own character. A measured mix of serif and sans-serif kept the whole house feeling elegant and consistent.
The result is a family of brands that belong together but never blur, each distinct, all unmistakably calm.
