Tholasi Jewels
Redefining Traditions, Sparkling Anew
Client:
Tholasi Jewels
Our Role:
Tholasi Jewelry, with its roots tracing back to 1944, boasts a rich legacy of exquisite craftsmanship. Nevertheless, in the contemporary world, it faced the obstacle of blending tradition with modernity.
Luxury Jewellery, Retail
The jewellery market was fiercely competitive, and Tholasi Jewelry needed to stand out, not as a relic of the past, but as a timeless icon. The intricate brand mark, featuring two mirrored peacocks and a diamond shape, while symbolising legacy, needed to be simplified for modern consumers.
We embraced a natural and simple tone, infusing the brand with regal Magenta and Dark Purple. A primary serif font and secondary sans-serif font created a harmonious balance. This evolution was not just visual but extended to a comprehensive brand strategy. Our team crafted a new visual identity, brand guidelines, and standardised everything from packaging to store graphics. Tholasi Jewelry's façade, both internal and external, resonated with its storied heritage.
The result was a harmonious blend of heritage and modernity. Tholasi Jewelry now stands tall among its competitors, drawing the attention of a new generation while retaining its loyal clientele. The brand now communicates its essence with clarity and elegance.
In the world of jewellery, where tradition and innovation meet, Tholasi Jewelry has embraced its heritage while emerging as a contemporary icon. The peacocks, now simplified, continue to mirror each other, symbolising a timeless connection with customers. Tholasi Jewelry isn't just crafting jewellery; it's crafting enduring relationships.