Traditional thepla, made for today's shelf.
Client
Swaadish
The Challenge
Swaadish, a Bangalore food producer, makes thepla, a traditional flatbread with deep roots. The challenge was reaching two crowds at once: loyal customers who came for authenticity, and newer, health-conscious buyers who wanted convenience too. The brand had to feel traditional and current in the same breath.
Industry
Packaged foods (F&B)
Role
Brand name
Brand strategy
Visual identity
Packaging
The Solution
We found the idea in the name. The logo is four petals, one for each flavour of thepla, a small floral motif that nods to tradition and carries through the packaging. The product sits front and centre, the heritage pattern frames it, and the whole thing reads as both authentic and easy to reach for.
The result is a brand that honours the recipe while looking right at home on a modern shelf wholesome, premium, and unmistakably Swaadish.
