Three products, one family — finally.
Client
SRP Chem
The Challenge
SRP makes specialist cleaning solutions D-Bond, D-Rust, D-Scale that work hard and clean green. But on the shelf, they didn't look like they came from the same company, or even the same shelf. In a crowded category, that scattered look made it hard for buyers to trust the range or remember the name.
Industry
Construction Material
Role
Logo
Brand identity
Packaging
Communications
The Solution
We gave SRP one identity and let all three sub-brands live under it a logo built around what the products actually stand for: serious performance, done safely and cleanly. Then we rebuilt the packaging and communications so the range reads as a family: distinct enough to tell apart, consistent enough to trust.
Now SRP looks like what it is a specialist that knows its chemistry, and stands out for it.
