Quenching Thirst, Winning Hearts, A Fruitful Collaboration
The Client
Fruton
The Challenge
FRUTON, a mango juice beverages brand, sought assistance from us to overcome the challenge of establishing a robust brand identity that could compete with well-established national brands in the mango juice beverages market. The hurdles included the need to differentiate FRUTON from competitors, create an enticing packaging design, and ensure the brand's visibility on retail shelves.
The Solution
In response to FRUTON's challenge, PEPERSALT Design conducted an in-depth market study and competitor analysis to gain insights into the industry landscape. The collaborative solution involved developing a unique and captivating brand identity that set FRUTON apart from the competition. The design team crafted visually appealing packaging that would attract consumers and position FRUTON as a high-quality mango juice brand. Additionally, PEPERSALT Design worked on establishing brand guidelines to ensure consistency across all touchpoints, enhancing FRUTON's shelf presence.
The collaboration resulted in a successful brand extension, with FRUTON gaining market share and business success. The comprehensive strategy, including a distinctive brand identity, appealing packaging design, and consistent visual communications, allowed FRUTON to differentiate itself, attract consumers, and position itself as a competitive player alongside national brands. The success of FRUTON's collaboration with PEPERSALT Design underscores the significance of a well-executed brand extension strategy in achieving increased brand recognition, customer engagement, and business growth.
