Private Brand

Pepersalt Design. Partners in Private Brand Excellence.

At Pepersalt Design, our extensive experience in Private Brand development has established us as trusted partners for businesses looking to elevate their brand presence. With thousands of successful Private Brand SKUs designed across diverse categories, we're uniquely positioned to bring your Private Brand vision to life.

Partnering with a strategic, creative agency like Pepersalt for your Private Brand needs—whether refreshing an existing brand or creating something entirely new—saves you valuable time, resources, and delivers measurable ROI.

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Featured Private Brand Success Stories:

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Private Brand Packaging Services

Strategic Conceptual Package Design

From typography selection to color palette development and compelling imagery, effective visual communication allows Private Brands to establish a distinctive voice, enhance shelf appeal, and forge emotional connections with consumers.

At Pepersalt Design, we excel in creating powerful, emotionally resonant designs that communicate quality, capture consumer attention, and motivate purchase decisions.

Developing conceptual designs that differentiate retailers from competitors begins with deep consumer understanding—their needs, desires, and how your brand fits into their lives. Our experienced design team combines thorough research with bold creative approaches to craft strategic, eye-catching designs that unify your brand message, convert undecided shoppers, and strengthen loyalty among existing customers.[EXPLORE OUR APPROACH]

Expert Design Adaptation & Rollout

Pepersalt Design understands the unique requirements of Private Brands across packaging applications. We've demonstrated expertise working across multiple categories and sub-categories, skillfully adapting designs to diverse packaging formats, printing techniques, and substrates.

Successful design adaptation and rollout requires a strategic, efficient process. We integrate specific category dynamics, diverse consumer purchase drivers, and compelling product narratives to achieve SKU differentiation and optimize the consumer experience both in-store and online.

Guided by our extensive experience in Private Brand rollouts, we can cost-effectively adapt thousands of SKUs while maintaining perfect alignment with your brand strategy and vision.

Results That Speak Volumes

Pepersalt has helped clients launch successful Private Brands across food, fashion, pharmaceuticals, health & beauty, home décor, beverages, cannabis, and consumer electronics categories. Throughout these partnerships, we've applied our packaging design expertise to address challenges and accelerate opportunities.

We make the process seamless. Our collaborative, agile methodology means we function as a natural extension of your team. Our approach delivers Private Brand packaging that provides:

An exceptional brand experience that resonates with consumers and fulfills your brand promise
Consistent achievement of retail KPIs including store traffic, basket size, customer retention, and revenue growth
Practical and effective packaging design across dozens or hundreds of SKUs—not just a few hero products
Quick implementation and adoption, as demonstrated by our work with [Client Examples]
Outstanding value with a competitive, transparent cost structure