A film legacy, dressed for what's next.
Client
PRK Productions
The Challenge
PRK Productions has real history in Indian cinema and history is a tricky thing to brand. Lean too far into heritage and you look dated; lean too far into modern and you throw away what makes you trusted. PRK needed an identity that honoured where it came from while clearly looking forward.
Industry
Film & entertainment
Role
Brand strategy
Visual identity
Brand guidelines
The Solution
We built PRK a timeless identity in gold, black, and white gold for the prestige and the legacy, the restraint of black and white to keep it modern, not nostalgic. The result reads as cinema: premium, confident, and at home in both the company's past and its next chapter.
A brand that respects the story so far and looks ready for the rest of it.
