A mango juice that punches above its size.
Client
Fruton
The Challenge
Fruton makes mango juice in a market owned by big national names. On a crowded shelf, a newer brand has about a second to earn a second look and Fruton didn't yet have the identity or the packaging to win it. The job: stand out, look trustworthy, and get picked up.
Industry
Beverages (F&B)
Role
Brand Name
Brand identity
Packaging
Brand guidelines
The Solution
We started where it counts the shelf. A study of the category and the competition told us where the gaps were, and we built Fruton an identity to fill them: a distinct, appetising look and packaging designed to catch the eye and signal quality at a glance.
The payoff was real shelf presence a challenger brand that holds its own next to the national players, and gets reached for.
