One brand, 90+ outlets, zero drift.
Client
CoffeeDay Express
The Challenge
CoffeeDay Express had 90+ outlets across India — and at that spread, a brand starts to wander. Logos, packaging, menu cards, uniforms, wall graphics: every outlet was a chance for the look to drift a little further from the original. The job was to make all 90+ feel like one brand, without flattening what made each location its own.
Industry
Food and Beverages, Retail
Role
Brand identity
Packaging
Menus
Uniforms
Store graphics
Guidelines
The Solution
We built an identity disciplined enough to hold and flexible enough to travel. One system across every touchpoint — packaging to uniforms to wall graphics — tight on the essentials, with room to flex for local context. The payoff: walk into any CoffeeDay Express and it feels like the same brand you trust, wherever you are.
