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A good service, finally getting noticed.

Client

Ascendas

The Challenge

Park Square Mall ran a shuttle connecting Bangalore's office crowd to the mall a genuinely useful service. The trouble was, the people who'd benefit most barely knew it existed. A good idea sitting quiet doesn't move anyone; it needed to be seen.

Industry

Retail / Real estate

Role

  • Brand activation

  • Signage

  • Campaigns

  • Digital

The Solution

We built an activation around the shuttle that was hard to miss bold branding, signage where commuters actually looked, digital campaigns, and on-ground events that put the service in front of the right people. The message was simple: skip the hassle, hop on.


Awareness climbed, the seats filled, and more professionals found their way to the mall a stress-free commute that quietly boosted footfall.

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