A global brand, made to feel at home in India.
Client
Forever New
The Challenge
Forever New is a well-loved Australian fashion brand, and walking into a new market is harder than it looks. The label had to feel genuinely at home in India without losing the polished, global identity its customers already knew. And it had to do that across 35+ stores, every one staying true to the existing brand guidelines.
Industry
Fashion & Apparel Retail
Role
Retail design adaption
Signage & Boardout - Design & Execution
Visual communications
Marketing collateral
The Solution
We adapted Forever New for India touchpoint by touchpoint — signage, in-store communications, and marketing tuned to local sensibilities while staying inside the global playbook. The work bridged international polish and Indian fashion culture so neither was compromised.
Rolled out across all 35+ stores, the result felt unmistakably Forever New just fluent in a new market.
