Coffee Day Xpress
From Concept to Consistency: Nationwide Brand Transformation
Client:
Coffee Day
Role:
Packaging Design, Visual Brand Strategy, Packaging Strategy
Coffee Day Xpress is a prominent coffee brand known for its convenient on-the-go food and beverages kiosks located in various locations. The brand has a distinct identity that connects with its customers. This case study delves into the collaboration between PEPERSALT Design and Coffee Day Xpress to extend the brand identity to its outlets.
Coffee Day Xpress is a prominent coffee brand known for its convenient on-the-go food and beverages kiosks located in various locations. The brand has a distinct identity that connects with its customers. This case study delves into the collaboration between PEPERSALT Design and Coffee Day Xpress to extend the brand identity to its outlets.
To address this challenge, we, at PEPERSALT Design, took a collaborative approach, working closely with the Coffee Day Xpress brand and project teams. We aimed to create a seamless brand identity that would cater to the unique requirements of each location. Our goal was not only to conceptualise and ideate but also to adapt and extend the brand identity but also to maintain a consistent look and feel across all outlets.
Through our expertise and attention to detail, we successfully created, developed, and adapted a brand identity that effortlessly aligned with the distinctive characteristics of each Coffee Day Xpress outlet. Our dedicated team worked tirelessly to ensure that the concept transformed into a consistent and cohesive brand experience for Coffee Day Xpress.
The collaboration between PEPERSALT Design and Coffee Day Xpress resulted in a successful brand extension across all outlets. By adhering to the brand guidelines and adapting the design to the individual requirements of each location, a consistent and seamless brand identity was achieved. As a result, Coffee Day Xpress established a strong brand presence across its 90+ stores nationwide, effectively engaging with its customers and leading to business success.
The collaboration between PEPERSALT Design and Coffee Day Xpress exemplifies the significance of a well-executed brand extension. Through careful adaptation of the brand identity to suit each outlet's unique needs, a consistent and seamless brand presence was established. This approach resonated with customers, ultimately driving business success for Coffee Day Xpress.